January 26, 2021 (9 - 11:30am)
Virtual Meeting
Join Livermore Valley Wine Country and Sandra Hess for the bonus session of a four-part, direct to consumer educational workshop.
February 2, 2021 (9 - 11:30am)
Virtual Meeting
First, we’ll determine how social media can move you towards the goals you’ve already made for your winery. You’ll see that updating those goals will keep your content fresh and effective. We’ll look at the changes you may want to incorporate monthly, quarterly and yearly in order to grow your following and therefore your business.
February 9, 2021 (9 - 11:30am)
Virtual Meeting
What exactly is a social media algorithm and how does it work for each platform (i.e., Facebook, Instagram, Twitter, LinkedIn, etc.)? We’ll discuss how you can use the algorithms to your advantage increasing engagement and thereby drawing physical visitors to your establishment. You’ll see how the use of hashtags will get more eyes viewing your posts.
February 16, 2021 (9 - 11:30am)
Virtual Meeting
This week you will gain a better understanding of branding. Branding is much more than just your logo. Ron Essex, photographer, will join us to discuss how photos can enhance your image. We will explore a free program that will enable you to quickly design a graphic for social media posting.
February 23, 2021 (9 - 11:30am)
Virtual Meeting
By now, you’re probably overwhelmed adding social media posting and engagement to your to do list. You’ll discover how you can spend minimum time while creating an effective social media campaign. You’ll understand content calendars and realize you can easily create one. You will learn how to use scheduling apps and find they are an stress-free way to stay on track. Finally, you will learn that by engaging with your customers, you can increase visitors to your winery.
